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From its introduction in 2004, Innisfree maintains its spot as the first all natural South Korean beauty brand to provide affordable skincare products for all skin types and more. By highlighting healthy beauty and promoting an eco-friendly lifestyle, the Innisfree flagship store in the Myeongdong shopping center in Seoul is the best place to go to experience nature in your own skin. With a green and earthy interior, the Innisfree flagship store is where nature and skin meet with the help of natural ingredients from Korea’s Jeju island. The flagship store allows everyone to experience Jeju and the benefits of its natural environment through different VR experiences and the Innisfree Green Cafe where organic foods and beverages made from natural ingredients can be enjoyed while joining the pledge for healthy beauty and a conscious view of the environment with Innisfree.

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