Korea’s Underground Shopping Centers

Korea's underground shopping centers

Korea’s underground shopping centers are some of the coolest places to get the latest fashion! If you do not know what an underground shopping center is, allow me to explain it to you. There are certain underground areas in Korea that are full of vendors selling clothing, accessories, shoes, food, and much more. A majority of the time these centers are located in subway stations. How cool is that! The vendors are located on both sides of extremely long halls, and they are filled of the latest fashion. If you are need of new and cute clothing, then an underground shopping spree would be a great idea!

Different types of underground shopping centers

In Korea, underground shopping centers are all the rage. It is important to note that there are two kinds of underground shopping centers. Some centers are located in subway stations, while some are connected to larger vicinities, such as malls and department stores. In the subway station centers, the vendors allow you to negotiate and bargain the prices, while at the larger underground shopping centers the stores are more mainstream and you cannot negotiate the price. This will all make sense once you finish the blog!

Larger underground shopping centers

Firstly, we have Starfield COEX Mall.

Koreas underground shopping centers

This mall is located at 513 Yeongdong-daero, Samseong 1(il)-dong, Gangnam-gu, Seoul, South Korea. The mall has an aquarium and a library inside. It is also right next to SM TOWN. You can find all types of stores at this mall. They have:

Korea's underground shopping centers

Koreas underground shopping centers

Koreas underground shopping centers

COEX Mall has so many things to see and experience. In other words, if you are looking to visit, you might need a full day to see everything!

Secondly, we have Jamsil Underground Shopping Center.

Koreas underground shopping centers

This shopping center is connected to Lotte World and Lotte Department Stores. To access the center you can get off at Jamsil Station, Seoul Subway Line 2, 8. This mall is similar to COEX because it contains mainstream stores. It also has vendors as well. In other words, if you are looking for the best of both worlds this center is for you. Some stores you can find at Jamsil are:

Koreas underground shopping centers

Koreas underground shopping centers

Underground shopping centers

Firstly, we have Goto Mall, also known as Gangnam Terminal Underground Shopping Center.

The Goto Mall is located at Seocho-gu, Banpo-dong, 로 지하 200, Seoul, South Korea. It is very easy access the mall by subway. It is half a mile long and has more than 600 stores! This mall is extremely popular and has everything you could possibly want in a mall. The stores have unique clothing and they are usually based on the season. For example, if you go shopping here in the winter time, you can expect winter clothing. You can also shop for fashion accessories, interior products, and flowers. If all of that shopping makes you hungry, do not worry, the Goto Mall has restaurants for you to choose from. In conclusion, you could spend a whole day in this mall and not get bored!

  • Shoes

Secondly, we have Yeongdeungpo Underground Mall.

This mall is connected to the Lotte Department Store, Shinsaegae Department Store and Times Square. It is very similar to Goto Mall. It is located in a very busy area, so the stores always get a lot of attraction. This mall many varieties and styles of clothing, shoes, accessories, and food. You will also notice that the clothing is for all age groups and is broken into sections. One section is for children, one for teenagers, and for adults. In conclusion, this mall is definitely a place you should check out if you want to visit one of Korea’s underground shopping centers.

  • Location

More underground shopping!

Lastly, we have Myeongdong Underground Shopping Center.


This shopping center is located at 124 Toegye-ro, Chungmuro 2(i)-ga, Jung-gu, Seoul, South Korea. This shopping center is like all the others, since it has clothing, bags, and food. One thing different about this center is that you can find an abundance of souvenirs and Kpop merchandise here. Any Kpop fan would have an amazing time looking through all of the merchandise there is to offer at this mall. In conclusion, if you want to go shopping and also take home a Kpop souvenir, than this is the mall for you!


Things to know when shopping

To begin, when shopping at larger underground malls it is the same as shopping at any other store. When you are shopping at the subway station stores, it can get a little different. The prices will vary from store to store and mall to mall. A majority of the time the prices are very reasonable. If you find yourself really wanting something, but the price is a little high, it is very common to bargain with the vendor and ask for a discount. As long as you do it politely, then they usually are willing to accommodate. Another thing to know is that a lot of the vendors do not take credit cards, so it is good idea to bring cash, and a lot of it!


In conclusion, if you love to shop and want to experience something different, then you should definitely visit one of Korea’s underground shopping centers. They have everything you could possibly need. The clothing is fashionable, the accessories are adorable, and there is food! In other words, be ready to stay at the mall ALL day and walk home with hands full of bags!

If you want to read more blogs like this, then visit kworldnow.com! Here is a video on other shopping malls in Korea that you could visit:

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